Similar to last spring, our rental activity has been disappointingly slow.
There are several factors:
- We have returned to pre-Covid demand, with prime weeks coinciding with the school calendar. Late June to mid-August are once again the standard rental weeks. Weeks books beyond that time frame are considered bonus rentals for owners.
- Families often have difficulty coordinating everyone’s schedule. Therefore, last minute bookings have become more common.
- When potential tenants are searching online, they see a variety of options still available. That lowers their sense of urgency. Procrastinators are no longer at risk when planning a beach vacation!
We expect an increase of rental inquiries in the coming month.
In the meantime, we are spreading the word via social media and other online advertising to encourage vacationers to commit.

Full circle!
When my sisters and I were young, it felt like it took FOREVER for our dad to drive us somewhere.
He would slowly cruise along Dune or Ocean Drive, turning his head to look down each street.
If he noticed we were passing one of the job sites (he was in the carpet and tile business), he would stop and check in with the builder or installer.
This morning, I laughed at the realization that I likewise, look down every street as I drive to work!
And at this time of year, I am so happy to see “my” owners down enjoying their shore homes 😎